Search Jobs

Director of Marketing and Communications

Ridgeland, MS 39157

Posted: 01/30/2025 Industry: Any Great Industry Pay Rate: $65K-$75K

Job Description

The Director of Marketing and Communications is responsible for developing and implementing comprehensive marketing and communications strategies that drive brand awareness, promote events and services, and enhance the association’s public image. This position collaborates with internal and external colleagues to ensure consistent and impactful messaging across all channels.

Key Responsibilities:

1. Strategy Development:

  • Develop and execute integrated marketing and communications strategies aligned with association goals.
  • Collaborate with leadership to establish clear messaging and positioning for events, services, and brand initiatives.
  • Set and manage budgets for marketing and communications activities.

2. Brand Management:

  • Oversee and protect the association’s brand identity and ensure consistency across all communications.
  • Ensure all marketing materials, digital content, and public communications align with the brand’s voice and values.

3. Digital Marketing:

  • Lead digital marketing initiatives including social media, email campaigns, Search Engine Optimization (SEO), website development, and online advertising.
  • Analyze data from digital campaigns and platforms to track performance and optimize strategies.

4. Content Creation and Management:

  • Oversee the creation of compelling content for marketing collateral, websites, press releases, blogs, newsletters, and social media.
  • Ensure content is engaging, relevant, and tailored to target audiences.

5. Public Relations & Media Relations:

  • Build and maintain strong relationships with key media outlets, journalists, and influencers.
  • Develop and execute public relations campaigns, including press releases, media interviews, and crisis communications.
  • Monitor and manage the organization’s public image and reputation.

6. Event Planning:

  • Coordinate and manage communications campaigns for events, such as conferences, education activities, partnership or initiative launches, and media briefings.
  • Ensure event marketing strategies align with broader communications goals.

7. Performance Analysis:

  • Measure and analyze the effectiveness of marketing and communications campaigns.
  • Provide regular reports and insights to leadership on campaign performance, audience engagement, and ROI.

8. Collaboration:

  • Work closely with other departments to ensure marketing and communication efforts are aligned with overall business objectives.
  • Serve as the central point of contact for internal communications, ensuring staff is informed and aligned with organizational updates.

Job Requirements

Required Qualifications:

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. MBA or advanced degree preferred.
  • 4+ years of experience in marketing and communications
  • Proven track record of creating successful marketing strategies and campaigns.
  • Strong understanding of digital marketing, social media, and content creation.
  • Excellent communication, leadership, and interpersonal skills. 
  • Ability to manage multiple projects and teams effectively.

Desired Skills:

  • Expertise in data analysis and marketing analytics tools.
  • Knowledge of branding, graphic design, and video production.
  • Crisis management experience.
  • Proficiency in project management tools and software.

Meet Your Recruiter

Mary Hannah Jarvis
Senior Recruiter

Meet Mary Hannah Jarvis, Senior Recruiter at Staffers since 2017. She delights in making connections with talented individuals and clients around the state. Mary Hannah holds the designation of Certified Staffing Professional (CSP) from the American Staffing Association. She and her husband, James Jarvis, married in October 2024- and are enjoying newlywed life! She is also proud dog mom to Nora and cat mom to Bea. Mary Hannah’s favorite cuisine is Greek food, she enjoys long outdoor walks down the Natchez Trace and never turns down a chance to dance to songs by Van Morrison! Committed to excellence, she's your ally in achieving your goals. 

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.

About Ridgeland, MS

Explore exciting job opportunities around Ridgeland, Mississippi! Nestled in the heart of the Magnolia State, Ridgeland boasts a perfect blend of Southern charm and vibrant growth potential. With its proximity to the picturesque Natchez Trace Parkway, the eclectic Fondren district in nearby Jackson, and delicious Southern cuisine like fried catfish and sweet tea, Ridgeland offers a unique lifestyle for job seekers. From the Mississippi Craft Center showcasing local artisans to the Renaissance at Colony Park for upscale shopping, this area is bursting with opportunities for personal and professional growth. Don't miss the chance to be a part of this enchanting community; start your job search today!